Examine the impact of advertising media on the consumer purchasing behavior of FMCG Products

The research paper study was conducted to screen out the examine impact of advertising media on consumer purchasing behavior FMCG products. Advertising is a promotion strategy that serves as major tool in creating product awareness mind take decision. A questionnaire created and circulated capture data from consumers, 108 responses were collected. Sample collected all over India. After collecting data, an expert interview conducted. Based thematic analysis done which then manually coded form themes. Major themes sorted common Thematic showed there relationship between media. There social among they find products factor when consumers choose review before results show significant factors affecting Objectives: To carefully anonymous customers' free-text remarks new trends understand how affects consumers. Design: Free-text population-based survey thematically analysed. Settings participants: total participants are currently working different sectors including professionals, non-working people, students. Of Main outcome measures: Theme expressions free text coded. Overarching topics identified using comment categories. Methods: Twenty-five respondents provided replies. multi-step process used code data: general categories comments, after subcategories within those coded, cut across found cross-sectional analysis, finally mapped corresponding closed questions. Results: Most poll expressed optimism compatibility influence We discovered some via conducting interviews with folks. Some these include brand awareness, mature audiences, reliability, relationships, dynamic These sections delve into underlying subthemes. Conclusion: This analyses several traits present throughout entire shopping experience focuses Even while most positive, further sizeable percentage doubtful. Brand can help ease worries, even cases reliability present.